1. Voice search: People search how they speak –
“Google, can you find the nearest taco place near me?”
There were 33 million voice search queries in 2018 alone. Data from March 2019 shows that 20% of mobile queries are voice searches.
As voice search becomes increasingly popular, more people will type search queries the same way they speak.
Notice that most of these search queries are long-tail and very specific? Users want an accurate answer to the exact question they asked.
Users who search long-tail keywords are in the consideration stage and are more likely to convert than someone in the awareness stage.
Bullet lists Increase your chances of ranking for voice queries, and most voice queries are local. Hence, optimize your website for local SEO.
What Is Voice Search?
Voice search essentially allows users to speak into a device as opposed to typing keywords into a search query to generate results.
Audio technology uses speech recognition to understand what users are saying with extreme precision. It then delivers results orally to the user.
Although it seems like a brand-new concept, voice search technology has been around for a while. Programs such as speech-to-text and voice dialing are great examples of voice search.